Established in 1989, Sona Enterprises is a family run operation that started in a garage and is now located in Santa Fe Springs, California. Sudhir and Sadhana Mundhra built the company on the ideals of competitive pricing, value items, and excellent customer service. Ideals that are still closely followed today. Everyday as a family and a company we strive to improve our efficiency, become more environmentally responsible and improve the experience for our customers. We hope to continue to be your Prime Source for Values.
The TheJStoreOnline was founded due to our love for jewelry, watches and bold statement pieces. In early 2019, we started with a simple online marketplace store but, quickly seen how crowded these platforms had become for everyday shoppers looking for amazing new and preowned jewelry at affordable prices. We decided to design our own online jewelry store combining affordable prices with amazing jewelry pieces. We think by offering both new and preowned gold jewelry at extraordinary prices it creates a win/win for us and our customers.